Project Update - Cue: Targeting our Audience
This week our goal for our group was to identify who our audience would be based on our product. We wanted to create scenarios and personas on who we imagine buying our products.
One of our goals were creating personas on which specific groups of people would use our product. When we were discussing who would wear our products besides regular bicyclists. We thought of food delivery workers like Grubhub and DoorDash employees which makes sense since Companies like these would want their employees to be safe on the job. Also everyday commuters who want to get home safe during the night time would want this product as well and everyday bicyclists who care about quality or even fashionable gear when they are out biking. Below are the personas we created as a group who are targeted group would be.
Name: Dylan Nalyd
Gender: Male
Age: 23
Background/ Behaviors:
The happiness of others makes him happy so he enjoys delivering food and their necessities to them on time
Part-time DoorDash employee
Lives in Minneapolis, MN
Attends University of Minnesota
Loves Biking and bikes around campus or to stores to buy necessities
Likes the idea of Online Marketing and having items delivered at your door
Has participated in several biking marathons
Good sense of fashion
Goals:
To find a financially stable job in the future
Paying off student loans
Needs/ Pain Points:
Wants to to be safe when out biking
Needs to successfully and efficiently deliver to customer on time
Scenario:
Dylan has been biking in order to deliver to customers through DoorDash and he’s been using his bike to get to stores and buy his necessities but everytime he bikes he feels like there will be a point in which a car might not notice him and hit him. He wants something that will help him feel more safe and secured while he’s out delivering to customers or buying his own necessities.
Name: Steven O’Billy J Gates
Gender: Male
Age: 26
Background/Behaviors:
Employee at Apple
Lives in Chicago, Illinois
Steve does not have a car, but commutes to work every day using a bicycle
Steve is a very cautious person and takes a lot of safety precautions
Needs/Pain points:
Is an everyday commuter and needs to show up and leave work safely.
Needs to feel comfortable signaling without using arms.
Wants a device that is wearable and does not limit his mobility.
Scenario: Steven is doing his daily commute through the crowded streets of downtown Chicago. He doesn’t feel comfortable using hand signals, as they aren’t as visible as lights. He needs to use a product that provides visibility, but doesn’t inhibit his ability to move.
What's Next?
These next few weeks, we expect to complete our next prototype for Cue and implement our new designs and ideas for the prototype. Also we debated on changing our company name, Cue, with others names, however, through a poll it was decided to keep our name Cue as a company name. Finally, we plan on finalizing our One-liner for people who are interested and wonder what Cue is?